May 2025 · Italy / China · Podcast

In an interview with Cristian Wang, a well-known Sino-Italian podcaster and YouTuber, Vrenna presented a project developed as part of an ongoing thread of cooperation between Italian designers and Chinese institutions and industry. Vrenna consistently argues that collaboration should rest on research: understand the client and the company first, treat them as individuals rather than a generic consumer group, and carry sustainability through the whole process from concept to market test. Design without research is “a house without foundations”.